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Direct mail spend up again in 2012
January 19, 2012 | Posted by Leon Spencer
With direct marketing messaging shifting online at an unsurpassed rate, and the world still climbing out of the crater left over by the GFC, direct mail providers will be glad to discover that printed DM material is, in fact, on the rise, according to a study by the Winterberry Group. read more »
Paper beats digital for retail marketing
January 13, 2012 | Posted by Leon Spencer
Traditional printed circulars have proven to be significantly more popular and effective among today’s shoppers than electronic-based direct marketing materials, according to a new Nielsen survey. read more »
Brand strategy tops the list at Dscoop Conference
December 15, 2011 | Posted by Leon Spencer
Continuing its drive to connect printing industry players with direct marketing agencies, Dscoop announced this week it would focus on educating members on brand strategy for their DM customers at next year’s Dscoop7 annual conference in Washington D.C. read more »
Print DNA in new Adstream workflow
December 15, 2011 | Posted by DIRECT
The workflow specialist now offers advertisers a complete solution from initial brief right through to delivery with its new web-based application, Printpath. read more »
Print is the new VIP marketing medium
December 14, 2011 | Posted by Leon Spencer
Printed direct marketing material is the premium communications medium according to the European Marketing Dynamics Summit in Brussels. read more »
