Portrait’s predictive prowess praised

Leading independent research firm Forrester Research has released its inaugural report into predictive analytics and data mining (PA/DM) solutions, naming Portrait Software as a top provider.

Forrester evaluated the top nine PA/DM solution vendors across 53 criteria, segmenting them into the three categories including current offering, product strategy, and market presence. As a leader offering “mature, high-performance, scalable, flexible, and robust PA/DM solutions,” the report authors gave Portrait the third highest score for product strategy and the sixth highest score for current offering. Other solutions providers profiled in the report included SAS Institute, SPSS, KXEN, Oracle, and IBM.

“Powerful customer analytics have always been the core driver of Portrait’s innovative marketing solutions, but analytics itself only takes you so far,” said Luke McKeever, CEO, Portrait Software (pictured left).  “Portrait’s ability to not only incorporate analytics but to action the insights they deliver enables us to provide our customers with highly intelligent solutions that help them operate as a customer-centric organization, differentiating them from their competitors while simultaneously improving their marketing ROI.”

Concluding the report, author James Kobelius singled out Portrait’s uplift modeling as a leading apploication. “With strong core PA/DM features, a solid group of PA/DM-enabled customer analytics applications, and a highly differentiated “uplift modeling” capability, Portrait positions its PA/DM tools and applications as mature, feature-rich offerings for enterprises across all verticals.”

Portrait Software has made the report available for download on their website.