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Parenting blog ranks number one
Parenting blog, Planning with Kids, is ranked number one by blog network Nuffnang due to audience reach and influence. The blog by Nicole Avery, is about how to make family life more harmonious.
Last month the three year old site received 67,000 unique visitors and expects to reach 75,000 in May. According to Avery her blog is receiving growing interest from advertisers many looking for sponsored posts. “Brands are realising that blogs are a natural flow-on to readers and a great way to get in tough with an online targeted community.”
She credits the rise in marketing interest to the cultural change in blogs from a journal style to a resource that helps solve problems for readers.
The next ranked parenting site is Retro Mummy by Corrie Sebire, which receives up to 50,000 unique views a month. Sebire closed her online craft store as the blog income overtook the profits generated by the store. The demand for sponsored posts by brands such as Westfield, Cottee’s Cordial and Cadbury has increased to up to three a day.
David Krupp, Nuffnang, Australia’s country manager said that brands are realising that blogging is now an important element of the marketing mix. “Blogs offer a brand new, interactive social media service to any campaign. The value in sponsored posts is that they provide authentic genuine opinion, that users find helpful to make a purchasing decision.”
Nuffnang’s Australian network extends to over 3,000 bloggers with a combined six million views per month. The top five categories are; parenting, fashion, food, lifestyle and personal. Lady Melbourne by Phoebe Montague, about Melbourne fashion is leading in the style stakes.
Nuffnang launched Australia’s blogging survey on May 17. The survey aims to uncover blogger attitudes and behaviours and measure them on a national scale. The results include data about blogger traffic; time spent reading and writing blogs, income, interactivity and audience. The findings are due to be released in July 2011.
The survey is open till June 30 and is open to bloggers, blogger readers and the general public.
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