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APN Outdoor finalises PE venture
May 4, 2012 | Posted by Leon Spencer
Print and media company, APN, is set to aggressively expand its outdoor advertising offering following the transaction completion of its joint venture with Quadrant Private Equity. read more »
Yellow Postie takes note of B2C marketing
May 4, 2012 | Posted by DIRECT
Australian greeting card company, Yellow Postie has launched a new B2C marketing tool in the form of client relationship cards following strong customer demand. Suitable for all business types, CR Cards enables users to manage their client relationships through customised communications. read more »
Yellow Postie takes note of B2C marketing
May 2, 2012 | Posted by DIRECT
Australian greeting card company, Yellow Postie has launched a new B2C marketing tool in the form of client relationship cards following strong customer demand. Suitable for all business types, CR Cards enables users to manage their client relationships through customised communications. read more »
Australia Post loses first round to ban Digital Post
April 11, 2012 | Posted by DIRECT
Salmat and Computershare have fended off Australia Post’s court injunction application to prevent the Digital Post Australia joint venture from using the name until trial next month. read more »
Times are changing for greeting card industry
April 4, 2012 | Posted by Leon Spencer
You know that times are changing when one of the country’s leading Christmas card manufacturers starts sending out e-cards by email to showcase its broadening product range. read more »
OgilvyOne shuffle cuts through data
March 30, 2012 | Posted by Leon Spencer
Direct marketing agency, OgilvyOne, has introduced a new management structure and business strategy that aims to cut through the growing ocean of data and return to a more ‘humanity’-based approach which, according to its new managing partners, could be a boon to the direct mail channel. read more »
Catalogue awards showcase print in marketing
March 22, 2012 | Posted by Leon Spencer
Those involved in the Australian catalogue industry will soon be given their time to shine, with the Australian Catalogue Association’s (ACA) 21st annual awards now open to entries from local retailers, marketers and creative designers. read more »
Snail mail goes online
March 20, 2012 | Posted by Leon Spencer
Traditional mail items will now be accessible online with a new joint venture by marketing and communications group, Salmat, and data management company, Computershare, to introduce the new technology into the Australian market. read more »
ADMA welcomes ADIDAS marketing star to Forum
March 8, 2012 | Posted by Leon Spencer
It may still be six months away, but this year’s ADMA Forum is already shaping up to be an event chock-full of some of the world’s most respected marketers with the announcement that the 2012 Forum will be hosting ADIDAS Group’s vice president of Global Marketing, Dagmar Chlosta as a keynote speaker. read more »
A Green future for Publishers Australia
March 1, 2012 | Posted by Leon Spencer
Although print volumes might have slumped with some of Australia’s big publishing players making the move to digital, the newly appointed head of Publishers Australia believes the downward trend will be short-lived, with print remaining stable and possibly increasing over the long-term. read more »
