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Digital and Analytics-Driven Marketing in Australia – Acxiom poll
June 21, 2011 | Posted by Patrick Howard
Today’s marketer must navigate a world of increasingly fragmented and interactive media. Digital innovation has fundamentally shifted power from brands to consumers. In March 2011, Acxiom, Australia’s leading provider of data and analytically driven marketing services, launched “Have Your Say”, an online poll to examine the state of digital and ... read more »
CoTweet launches mobile apps to keep customers sweet
March 17, 2011 | Posted by Emma Brown
Interactive marketing provider ExactTarget launches new mobile apps to drive customer relationship management in real time. read more »
Digital world domination plotted at ad:tech
March 17, 2011 | Posted by Emma Brown
“Any marketer that doesn’t know digital in 2011 isn’t a marketer,” was among the warnings heeded at the digital media and marketing event ad:tech in Sydney last week. read more »
Content is king and good content is even better – ad:tech
March 10, 2011 | Posted by Emma Brown
“The next person that asks me my Twitter strategy I’m going to hit them. I don’t have a Twitter strategy, I have a communications strategy of which Twitter is a part,” read more »
Talk and listen to woo the customer – ad:tech
March 10, 2011 | Posted by Emma Brown
To start a relationship at first ask permission, tell a little bit of about yourself and learn more about each other as the relationship develops. read more »
Every individual is now a brand – ad:tech
March 10, 2011 | Posted by Emma Brown
Every individual is now a business and needs to establish their brand. read more »
Gerry Harvey doesn’t stop here any more – ad:tech
March 10, 2011 | Posted by Patrick Howard
Jeremy Glass is a fervent believer in the benefits of behavioural marketing, which he maintains is as much of an art as a science. read more »
Australian broadcasters missing the target – ad:tech keynote
March 10, 2011 | Posted by Emma Brown
“Imagine your local bakery advertising to you via your TV that they’ve just baked some pastries. You click the ‘red button’ and they deliver the food down the street to your door. It seems far fetched, but addressable advertising could bring this kind of personalisation and immediacy to market.” read more »
