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GRAMMY keynote for ADMA Forum 2012
February 22, 2012 | Posted by Leon Spencer
The Australian Direct Marketing Association (ADMA) has called in the marketing heavyweight of the music world with its recruitment of the 2012 GRAMMY Awards director of marketing and social media, Beverly Jackson, to head up this year’s ADMA Forum. read more »
Campaign competition – good for charity, good for digital print
December 9, 2011 | Posted by Leon Spencer
Some of Australia’s leading digital printing and direct marketing industry players converged on a Sydney pub last week to help raise funding for a children’s medical charity and increase the presence of digital printing technology among the nation’s direct marketing agencies. read more »
Changing chairs at ADMA
December 7, 2011 | Posted by Leon Spencer
Westpac marketing executive, Karen Ganschow, has stepped into the role of the Australian Direct Marketing Association’s chair following a boardroom shuffle at the peak body this week. read more »
DM stars shine – 2011 ADMA Awards
November 25, 2011 | Posted by Leon Spencer
Wunderman’s creative director, Matt Batten, turned out to be one of the brightest stars at this week’s Australian Direct Marketing Association’s Award gala dinner in Sydney, winning the first ever ADMA Outstanding Contribution Award. read more »
Content is golden – ADMA Digital Day
November 16, 2011 | Posted by Leon Spencer
Even with the plethora of utilities available to direct marketers using digital and social media channels, it is the quality of the content being used – not the technological innovation – that can make or break a campaign, according to the head of news at ninemsn, Hal Crawford. read more »
Aussie Post gets open slather on prices
November 3, 2011 | Posted by Leon Spencer
The government has officially removed ACCC oversight from all of Australia Post’s pricing, with the exception of reserved mail, the so-called ‘grannie mail.’ read more »
Group buying Code of Conduct to ease consumer fears
November 2, 2011 | Posted by Leon Spencer
Australian group buying websites will now be under greater scrutiny following the release of an industry-regulated code of conduct aimed at building consumer confidence in the online group buying industry. read more »
Viva Las Vegas – last chance to win ADMA prize
October 27, 2011 | Posted by DIRECT
Want a free trip to Las Vegas? If so, you have until the end of this week to enter the Young Direct Marketer of the Year Award, which closes to entries at 5pm, Friday 28 October. read more »
Sangster snags international chair
October 5, 2011 | Posted by Leon Spencer
Jodie Sangster, chief of the Australian Direct Marketing Association, has been appointed as chairman for the International Federation of Direct Marketing Associations. read more »
Proposed privacy legislation misses the point – ADMA
September 27, 2011 | Posted by Leon Spencer
The Government’s proposed privacy legislation paper released last week ignores the real core of the privacy issue debate, says the Australian Direct Marketing Association. read more »
