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Ten-fold growth for social
August 26, 2011 | Posted by Leon Spencer
The number of direct marketing campaigns carried out in Australia incorporating social media elements increased by 1,000 per cent in only one year, according to a report by digital messaging firm, Responsys. read more »
Target the letterbox for better ROI – new Wunderman GM
July 28, 2011 | Posted by Leon Spencer
The use of data mining and analytics by marketers will lead to a more responsible and effective industry, says Wunderman Melbourne’s new general manager, Meena Kumar. read more »
Ten steps to effective email marketing
June 30, 2011 | Posted by DIRECT
Email is an easy-to-use, low-cost means of connecting with prospects, customers and partners. Unfortunately these positives can quickly become negatives when companies abuse the tool and inundate their customers with excessive emails, making them feel they are being spammed. read more »
Social media delivers its verdict on Julia Gillard
June 30, 2011 | Posted by DIRECT
Of the issues monitored, the carbon tax was the most talked about topic generating 57 per cent of conversations and the asylum seeker policy placing second at 31 per cent. read more »
Digital and Analytics-Driven Marketing in Australia – Acxiom poll
June 21, 2011 | Posted by Patrick Howard
Today’s marketer must navigate a world of increasingly fragmented and interactive media. Digital innovation has fundamentally shifted power from brands to consumers. In March 2011, Acxiom, Australia’s leading provider of data and analytically driven marketing services, launched “Have Your Say”, an online poll to examine the state of digital and ... read more »
Cookies set to crumble with new privacy law
June 2, 2011 | Posted by Patrick Howard
Regulations relating to the text-based ID cookies, which are automatically downloaded to a user’s computer, came into effect last month. read more »
IAB rates Nielsen number one to measure online audience figure
May 26, 2011 | Posted by Emma Brown
The IAB has appointed The Nielsen Company as the sole preferred supplier for audience measurement of the $2.25 billion Australian online advertising industry. The firm was chosen to plan, buy and report on online audiences for two years. It won the tender process because of its people-based hybrid metrics, which it claims is more accurate and reliable than site-centric techniques. read more »
