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Parenting blog ranks number one

May 26, 2011 | Posted by Emma Brown

Parenting blog, Planning with Kids, is ranked number one by blog network Nuffnang due to audience reach and influence. The blog by Nicole Avery, is about how to make family life more harmonious.
Last month the three year old site received 67,000 unique visitors and expects to reach 75,000 in May. ... read more »

It’s all about you: Timothy Pilgrim – Privacy Week

May 5, 2011 | Posted by DIRECT

Online activities of all kinds come with significant privacy risks. Timothy Pilgrim is calling on businesses to identify the barriers to consumer engagement with privacy settings and make it easier for people to overcome these. read more »

Telco $60 million data centre to open this year

April 12, 2011 | Posted by Carey Swan

Macquarie Telecom, a hosting and telecommunications operator, is spending $60 million on a new data centre in North Ryde due to open later this year. It is one of a growing number of data centres springing up to satisfy a growing appetite for cloud-based computer services in Australia. read more »

Catalogues a shopper’s treasure: Ken Bishop guest blog

April 7, 2011 | Posted by DIRECT

The old adage that ‘someone’s trash is another’s treasure’ rings true with catalogues, according to CEO of the Australian Catalogue Association, Ken Bishop, who explains why the medium is still as powerful as ever. read more »

Online figures are fudged in a sea of misrepresentations and misunderstandings – Graham Plant blog

March 31, 2011 | Posted by DIRECT

There are a raft of misrepresentations and misunderstandings in the measurement of customer participation on a website. read more »

A blend to deliver a better brand experience – Mark Brixton Blog

March 31, 2011 | Posted by DIRECT

This is the year of the mobile shopper. More and more people are using the internet and mobile technology to shop online, compare prices and check user reviews before purchasing. read more »

3 Tactics for marketing success in 2011 – Will Schnabel Blog

March 3, 2011 | Posted by DIRECT

With cool new innovations emerging left and right, it’s an exciting time to be a marketer. Those who recognise and act on the changing communication habits of customers and prospects will be in the best position to adapt their email programs and stay relevant. read more »

5 New Year resolutions for marketers – Chris Gartlan

January 11, 2011 | Posted by DIRECT

Each new year offers a blank slate and a new outlook to start the year off right. And while you may not stay as organised as you’d like or as in shape as you had hoped by mid-year, making resolutions to improve your interactive marketing program can be well worth the investment. read more »

Capture customers as shoppers spree online – Mark Brixton

December 16, 2010 | Posted by DIRECT

The key is to capture invaluable customer data from search engines and your own site’s search function. read more »

Making more room for the marketing young – Gary Fishlock

December 9, 2010 | Posted by Gary Fishlock

A national Mentoring Scheme for young direct marketers is designed to to promote awareness of the opportunities available to young, motivated individuals who have only been in the industry for a few years. The scheme offers successful candidates a deliberately broad perspective by pairing them with industry leaders, but not necessarily in their own field. read more »