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Group buying sites make capital deals
May 26, 2011 | Posted by Emma Brown
Physical retail revenue may be slowing down but online discount shopping is going through the roof. read more »
Paying for social media personal information
May 11, 2011 | Posted by Emma Brown
Consumers who share personal information online, such as their preferred type of chocolate, should be rewarded, according to Dr Suresh Sood, co-founder of the UTS Complex Systems Research Centre. read more »
Mind the discount gap – Chris Garner DIRECT Magazine
May 5, 2011 | Posted by DIRECT
The promises of upward traffic, soon to be loyal customers and record coupon sales are luring retailers into the exploding group buying site space. Chris Garner warns of the pitfalls, loss of control and hidden costs associated with discounts and shares his tips on how to make coupons pay. read more »
Gerry Harvey plunges into online shopping pool
April 28, 2011 | Posted by DIRECT
The Big Buys daily deals site is selling products ranging from cosmetics and chocolates to tents, cutlery and sporting goods rather than the big-ticketed items associated with the HN brand, such as whitegoods and furniture. read more »
Group buying sites soar to $400 million this year
April 14, 2011 | Posted by Emma Brown
Group buying and discount sites continue to grow at unprecedented levels. Sam Yip, research manager from sector analyst Telsyte, said that the revenues generated in Q1 2011 alone exceeded the full year 2010 of $63 million. “We believe it will exceed $400 million this year,” he said. read more »
SMEs overselling on groupcon sites
April 6, 2011 | Posted by Emma Brown
Paul Greenberg, the founder of online department store DealsDirect.com.au and adjacent daily deal site DealMe! claims that group buying sites in Australia are overselling and compromising on quality. read more »
Sensis versus Salmat battle for SME heartland
March 24, 2011 | Posted by Emma Brown
Marketing for small business is big business to corporate giants Sensis and Salmat who are battling it out for the marketing dollars of 1.9 million small Australian businesses. read more »
Digital world domination plotted at ad:tech
March 17, 2011 | Posted by Emma Brown
“Any marketer that doesn’t know digital in 2011 isn’t a marketer,” was among the warnings heeded at the digital media and marketing event ad:tech in Sydney last week. read more »
Facebook jumps on discount deals bandwagon
March 17, 2011 | Posted by DIRECT
Facebook Inc. is planning to test a service that will let consumers buy discounted one-time offers as it looks for new ways to boost sales and attract local business customers. read more »
Gerry Harvey doesn’t stop here any more – ad:tech
March 10, 2011 | Posted by Patrick Howard
Jeremy Glass is a fervent believer in the benefits of behavioural marketing, which he maintains is as much of an art as a science. read more »
