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Facebook app delivers free birthday flowers – Video Story
September 1, 2011 | Posted by Emma Brown
A Facebook app idea to transform virtual flowers into a real bouquet birthday gift is showcased on the social network’s studio site. read more »
Telco prospects life-cycle value – treats its customers like gold
July 28, 2011 | Posted by Leon Spencer
The use of web-enabled mobile devices by consumers to communicate with businesses had far exceeded expectations. read more »
Ten steps to effective email marketing
June 30, 2011 | Posted by DIRECT
Email is an easy-to-use, low-cost means of connecting with prospects, customers and partners. Unfortunately these positives can quickly become negatives when companies abuse the tool and inundate their customers with excessive emails, making them feel they are being spammed. read more »
It’s time to talk – Sharon Williams DIRECT Magazine
May 26, 2011 | Posted by DIRECT
In a fast paced multi-channel world are we so lost in the methods that we have forgotten how to effectively communicate and build relationships? Sharon Williams offers tips on how to bring back good old-fashioned service. read more »
Re-thinking direct as an analogue concept in a digital world – DIRECT magazine
May 18, 2011 | Posted by DIRECT
In a rapidly changing digital world, the internet creates opportunities and provides threats to the concept of direct. Roger James examines where direct marketing stands. read more »
Computershare kicks a goal for customer relations
May 12, 2011 | Posted by Emma Brown
Branding utility proposals with football club colours is the stuff of direct marketing dreams. Creating and maintaining a relationship based on a customers’ sporting orientation is an aspiration in aquisition marketing. read more »
Identify a sure thing from a sleeping dog at Data Day
May 12, 2011 | Posted by Emma Brown
Tricks of the data trade, such as identifying the coveted Persuadables type of customers from the best left alone, Sleeping Dogs, is being explored at the ADMA Data Days and at the Pitney Bowes breakfast seminar next week. read more »
Clayton Hollingsworth on how to farm data – ADMA Data Day
May 12, 2011 | Posted by Patrick Howard
When City Farmers gets a 30 to 40% open rate on 200,000 EDMs it means they must be doing something right. When they double the number of loyalty reward customers in a year, you know there’s something here worth listening to. read more »
Paying for social media personal information
May 11, 2011 | Posted by Emma Brown
Consumers who share personal information online, such as their preferred type of chocolate, should be rewarded, according to Dr Suresh Sood, co-founder of the UTS Complex Systems Research Centre. read more »
New mobile ads the key to unlocking personal relations
May 5, 2011 | Posted by Emma Brown
New mobile ads are claimed by Yahoo!7 to open the door to direct relationships with customers. The launch of rich media mobile ads for Australian advertisers was announced on Monday by the online and media giant. read more »
