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Telco prospects life-cycle value – treats its customers like gold
July 28, 2011 | Posted by Leon Spencer
The use of web-enabled mobile devices by consumers to communicate with businesses had far exceeded expectations. read more »
Ten steps to effective email marketing
June 30, 2011 | Posted by DIRECT
Email is an easy-to-use, low-cost means of connecting with prospects, customers and partners. Unfortunately these positives can quickly become negatives when companies abuse the tool and inundate their customers with excessive emails, making them feel they are being spammed. read more »
Cookies set to crumble with new privacy law
June 2, 2011 | Posted by Patrick Howard
Regulations relating to the text-based ID cookies, which are automatically downloaded to a user’s computer, came into effect last month. read more »
Mind the gap between customer expectations and delivery
May 12, 2011 | Posted by Emma Brown
The gap between what companies deliver and what customers expect is usually vast. In this digital multi-channel world the challenge for marketers is to how to bridge the gap by using data effectively. read more »
