ACMA ADMA ADMA Data Day Australia Post Awards behavioural targeting brand Catalogues Coupons customer relationship management data digital DIRECT magazine Direct mail Email Event events Facebook Google Guest blog iPad jobs Magazines media media 2010 Mobile multi channel online advertising online retail Online Trading personalisation PMP privacy regulation retail Salmat search Sensis social media spam Spam Act Tracking Transpromo Twitter video
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
Australia Lifestyle Survey vanishes from website
October 6, 2011 | Posted by Leon Spencer
Australian direct marketing list brokers were left high-and-dry last week after Australia Post suddenly pulled its flagship data list, the Australian Lifestyle Survey, from its First Direct Solutions website. read more »
Down & dirty with good data – Direct magazine article
September 29, 2011 | Posted by DIRECT
There is no doubt direct marketing yields a great return, despite a significant investment, but nothing is worse than marketing to the wrong data, diluting your investment and costs. Kurt Reiter explains how you can get your clients and prospects to ‘scrub up’ and clean their own data for you. read more »
ZAAZ puts zip into Wunderman’s step
September 22, 2011 | Posted by Leon Spencer
In a bid to keep up with the marketing industry’s increasing requirements for data analytics and optimisation, global marketing group Wunderman has launched digital marketing agency, ZAAZ, in the Asia Pacific region. read more »
Making sense of billions of social media conversations
September 1, 2011 | Posted by Leon Spencer
The massive body of social media chatter across blogs, forums, social networks and message boards almost defies analysis. Now market research giant Nielsen and business consultancy group McKinsey, have launched NM Incite to deliver what they term social media intelligence. read more »
Ask and you shall receive – data gathering at Marketing Week, Adelaide
September 1, 2011 | Posted by Leon Spencer
When the glut of information drawn from online consumer activity becomes too confusing or unwieldy to use intelligently, it is best to take a step back and simply ask people directly what they want. read more »
Ten-fold growth for social
August 26, 2011 | Posted by Leon Spencer
The number of direct marketing campaigns carried out in Australia incorporating social media elements increased by 1,000 per cent in only one year, according to a report by digital messaging firm, Responsys. read more »
Don’t get creepy with data
August 26, 2011 | Posted by Leon Spencer
Marketers using vast quantities of data to create email messaging that is overly personalised to individuals run the risk of becoming ‘creepy’ to consumers, according to Exact Target’s Lee Hawksley. read more »
PMP staying on message
August 19, 2011 | Posted by Leon Spencer
Message consistency through every channel is vital to making the most out multi-channel marketing, says PMP executive GM, Graham Plant. read more »
Data mining at ADMA Forum
August 11, 2011 | Posted by Leon Spencer
Diminishing marketing budgets are to blame for the rise of ROI and the industry’s shift to a reliance on digital and data analytics, according to ADMA events GM, Matthew Dean. read more »
Which bank plays games with customer’s property – Video story
August 4, 2011 | Posted by Emma Brown
Australian bank uses game bait to lure home buyers in. read more »
