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Direct mail spend up again in 2012
January 19, 2012 | Posted by Leon Spencer
With direct marketing messaging shifting online at an unsurpassed rate, and the world still climbing out of the crater left over by the GFC, direct mail providers will be glad to discover that printed DM material is, in fact, on the rise, according to a study by the Winterberry Group. read more »
Offline is the highway to online – Direct Mail in focus
November 1, 2011 | Posted by Leon Spencer
Marketing budgets are more splintered than ever before. The explosion of online and digital channels available to direct marketers has resulted in marketing budgets becoming so sliced and diced that ROI is now perhaps the one key element in every multi-channel campaign. read more »
Power to the post – Direct Magazine article
September 22, 2011 | Posted by Patrick Howard
Mail is the bedrock of direct marketing, a major channel for communicating with customers and prospects. At a time when media channels are proliferating, the postage stream still has strengths that attract savvy marketers with an eye on ROI. Integrating technology to bridge the gap between the analogue and digital ... read more »
Print is the last mass media – BBDO CEO at Dscoop
August 26, 2011 | Posted by Patrick Howard
The explosion in media channels means marketers are unable to access mass marketers except through old-fashioned print distribution.
According to Chris Thomas, Chairman and CEO Asia BBDO, the sole remaining channel to a complete demographic is through the disrupt medium of print. read more »
EziBuy mix it up with PMP
August 11, 2011 | Posted by Leon Spencer
It is testament to the competitiveness of the Australian direct sales industry that mail catalogue producer EziBuy has recruited PMP to help it expand in the Australian market on a multi-channel footing. read more »
Target the letterbox for better ROI – new Wunderman GM
July 28, 2011 | Posted by Leon Spencer
The use of data mining and analytics by marketers will lead to a more responsible and effective industry, says Wunderman Melbourne’s new general manager, Meena Kumar. read more »
DM to move from mail to social media – Ogilvy 360°
July 14, 2011 | Posted by Leon Spencer
The Australian branch of Ogilvy 360° Digital Influence, the social networking arm of the Ogilvy company, announced this week that it hired an additional seven employees to its team on the back of significant growth and demand for social media expertise, practically doubling its number of employees.
Graham White, managing director ...
read more »
MMUA rejects Australia Post escaping ACCC scrutiny
July 7, 2011 | Posted by Patrick Howard
Federal Government discussion paper draws a resounding No! from the organisation that represents 80% of Australia Post’s bulk mail business. read more »
Salmat poaches Ten’s Spooner
June 16, 2011 | Posted by DIRECT
Direct marketing company, Salmat has pinched Ten Network’s chief digital officer, Nick Spooner to head up its newly formed digital business, Salmat Digital. read more »
ReachLocal opens Adelaide branch
June 15, 2011 | Posted by DIRECT
Multinational online marketing solutions provider, ReachLocal has opened its fifth Australian direct local sales office in Adelaide. read more »
