ACMA ADMA ADMA Data Day Australia Post Awards behavioural targeting brand Catalogues Coupons customer relationship management data digital DIRECT magazine Direct mail Email Event events Facebook Google Guest blog iPad jobs Magazines media media 2010 Mobile multi channel online advertising online retail Online Trading personalisation PMP privacy regulation retail Salmat search Sensis social media spam Spam Act Tracking Transpromo Twitter video
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
Snowboard champ drops-in to launch ePrint social media campaign – Video Story
August 26, 2011 | Posted by Emma Brown
Torah Bright springboards the HP ePrint social media campaign through a video series on a You Tube Channel and shared through Twitter and Facebook. read more »
Ten-fold growth for social
August 26, 2011 | Posted by Leon Spencer
The number of direct marketing campaigns carried out in Australia incorporating social media elements increased by 1,000 per cent in only one year, according to a report by digital messaging firm, Responsys. read more »
Don’t get creepy with data
August 26, 2011 | Posted by Leon Spencer
Marketers using vast quantities of data to create email messaging that is overly personalised to individuals run the risk of becoming ‘creepy’ to consumers, according to Exact Target’s Lee Hawksley. read more »
Ten steps to effective email marketing
June 30, 2011 | Posted by DIRECT
Email is an easy-to-use, low-cost means of connecting with prospects, customers and partners. Unfortunately these positives can quickly become negatives when companies abuse the tool and inundate their customers with excessive emails, making them feel they are being spammed. read more »
Social media delivers its verdict on Julia Gillard
June 30, 2011 | Posted by DIRECT
Of the issues monitored, the carbon tax was the most talked about topic generating 57 per cent of conversations and the asylum seeker policy placing second at 31 per cent. read more »
5 tips for better digital customer conversations
June 16, 2011 | Posted by DIRECT
Today’s changing marketplace increasingly gives consumers control over their brand relationships, including the terms of engagement. Emboldened and empowered by technology, consumers voice their preferences to you, the marketer. Lisa Arthur, chief marketing officer for Aprimo gives five tips for better digital customer conversations. read more »
Salmat poaches Ten’s Spooner
June 16, 2011 | Posted by DIRECT
Direct marketing company, Salmat has pinched Ten Network’s chief digital officer, Nick Spooner to head up its newly formed digital business, Salmat Digital. read more »
It’s time to talk – Sharon Williams DIRECT Magazine
May 26, 2011 | Posted by DIRECT
In a fast paced multi-channel world are we so lost in the methods that we have forgotten how to effectively communicate and build relationships? Sharon Williams offers tips on how to bring back good old-fashioned service. read more »
What’s on – May 26
May 24, 2011 | Posted by DIRECT
There’s plenty going on in the DM industry, including ADMA’s Email & Social Marketing Seminar, Mumbrella360, Web 3.0 & The Future Of Social Media 2011 Forum and much more. read more »
What’s on – 12 May
May 12, 2011 | Posted by DIRECT
There’s plenty going on in the DM industry, including ADMA Data Day, Digital Marketing & Media Summit and the Online Retail Roadshow. read more »
