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‘Schmart’ marketing with PMP

February 3, 2012 | Posted by Leon Spencer

PMP’s Schmart Marketing conference will roll around again in Sydney and Melbourne this month, bringing with it some of the most respected and well recognised experts in marketing, advertising, retail, engagement and social media. read more »

Join Drayton Bird and The Brand Doctor, James Hammond at The Masters of Marketing Seminars

December 13, 2011 | Posted by Malcolm Auld

Join Drayton Bird, James Hammond (The Brand Doctor), John Hancock and Malcolm Auld
at the Masters of Marketing Seminar Series in Sydney or Melbourne next year. read more »

Web marketing in focus at The Internet Show

October 26, 2011 | Posted by Leon Spencer

Web-based marketers will be gearing up for the launch of The Internet Show, an event compiling three separate internet marketing conferences, which kicks off this week in Sydney. read more »

AMI awards finalists announced

October 6, 2011 | Posted by Leon Spencer

This year’s finalists for the Australian Marketing Institute’s awards for marketing excellence have been announced. read more »

Marketers to hit the Hilton for AMI annual conference

September 29, 2011 | Posted by Leon Spencer

Translating today’s troubled economic climate into practical strategies for marketing professionals will be the aim at this year’s annual Australian Marketing Institute conference. read more »

The Direct Calendar

September 15, 2011 | Posted by DIRECT

All the upcoming industry events and courses for direct marketers read more »

Traditional channels still necessary – Marketing Week, Adelaide

September 1, 2011 | Posted by Leon Spencer

Collaboration was the theme at this year’s AMI Marketing Week in Adelaide, and the growing necessity for collaboration between old and new technology in the marketing world was central to many of the week’s events. read more »

Can brands create a social media wildfire? – Marketing Week, Adelaide

September 1, 2011 | Posted by Leon Spencer

Mass social movements in Egypt and the UK, among others, have highlighted how effectively social media can be used to get a message out to large numbers of people in short time frames. read more »

Never mind the ROI, feel the social media, Marketing Week Adelaide

September 1, 2011 | Posted by Leon Spencer

Ever since Facebook became the holy grail of online marketing, businesses have been asking themselves how to best measure the true value of social activity. The challenge of pinning down accurate ROI figures from social media campaigns has called into question whether there is any real value for brands. read more »

Ask and you shall receive – data gathering at Marketing Week, Adelaide

September 1, 2011 | Posted by Leon Spencer

When the glut of information drawn from online consumer activity becomes too confusing or unwieldy to use intelligently, it is best to take a step back and simply ask people directly what they want. read more »