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Yellow Pages joins in the game craze
September 8, 2011 | Posted by Leon Spencer
Yellow Pages has launched an interactive game designed to demonstrate the selection of mobile and online devices the service is available on. read more »
Game play for race day
September 8, 2011 | Posted by Leon Spencer
Following the success of its first foray into gamification earlier this year for the Autumn racing season, the Australian Turf Club has released a revamped version of its online horse racing game, designed to promote the 2011 Sydney Spring Carnival. read more »
Making a habit of gaming for charity
September 1, 2011 | Posted by Leon Spencer
In a marketing channel otherwise untapped by the Australian not-for-profit sector, Habitat for Humanity Australia is launching a social media game called Habitatland, which will go live on September 5. read more »
Which bank plays games with customer’s property – Video story
August 4, 2011 | Posted by Emma Brown
Australian bank uses game bait to lure home buyers in. read more »
Cannes Grand Prix winner: The Wilderness Downtown – Video story
July 14, 2011 | Posted by Emma Brown
The Google Streetview of the road the viewer grew up in and a letter to their younger self features in the 2011 Cannes Cyber Lions Grand Prix prize winner – The Wilderness Downtown. read more »
Call of Duty plays games with warfare – Video story
June 16, 2011 | Posted by DIRECT
Call of Duty: Elite, is a satirised version of the Activision game designed to unite the community of Call of Duty players. In the fun trailer, Comedian TJ Miller narrates this introductory video as gamer: The Legend of Karl. read more »
Move over Monopoly Century 21 sold on We City game – Video story
June 16, 2011 | Posted by DIRECT
Real estate giant Century 21 has jumped into the mobile gaming space by launching the free We City game for Apple devices such as iPhone and iPad. The month-long partnership with ngmoco is the first social gaming push for the brand. read more »
What’s on – May 26
May 24, 2011 | Posted by DIRECT
There’s plenty going on in the DM industry, including ADMA’s Email & Social Marketing Seminar, Mumbrella360, Web 3.0 & The Future Of Social Media 2011 Forum and much more. read more »
Playing games with animal charity
May 19, 2011 | Posted by Emma Brown
The RSPCA Rescue Shelter, a FarmVille-esque social game, soft launches this week in an attempt to build awareness, raise funds and reach a new gaming audience for the animal charity. read more »
Cyber crime; it’s easier than stealing from banks – Privacy Week
May 5, 2011 | Posted by Emma Brown
Awareness about keeping your personal details secure online has certainly been highlighted at this year’s Privacy Awareness Week with the fallout of the Sony hacking scandal. Senior academic warns that cyber criminals are becoming more sophisticated in a world where the stakes are high and the risks are low. read more »
