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Cookies set to crumble with new privacy law

June 2, 2011 | Posted by Patrick Howard

Regulations relating to the text-based ID cookies, which are automatically downloaded to a user’s computer, came into effect last month. read more »

New mobile ads the key to unlocking personal relations

May 5, 2011 | Posted by Emma Brown

New mobile ads are claimed by Yahoo!7 to open the door to direct relationships with customers. The launch of rich media mobile ads for Australian advertisers was announced on Monday by the online and media giant. read more »

Customers need a reason to scan QR Codes

April 28, 2011 | Posted by DIRECT

QR codes are touted as the bridge from traditional marketing to digital and as an effective way to engage and interact with customers. read more »

Retailers need to be smart with smartphones as mCommerce surpasses $155 million

March 30, 2011 | Posted by Emma Brown

Imagine that you can order your preferred coffee with 2 sugars, ensuring you receive a free one every tenth order, on your commute to work ready to pick up as you enter the building by one tap on your phone. read more »

Sensis versus Salmat battle for SME heartland

March 24, 2011 | Posted by Emma Brown

Marketing for small business is big business to corporate giants Sensis and Salmat who are battling it out for the marketing dollars of 1.9 million small Australian businesses. read more »

Traffika drives strategy by location, location, location

February 24, 2011 | Posted by Emma Brown

Australian digital marketing firm Traffika branches out to Asia as location becomes an ever-increasing focus. read more »