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Telstra races ahead with 4G network
September 27, 2011 | Posted by Leon Spencer
Australian digital mobile device channel marketers will soon have access to new technical possibilities so expect see a surge in online mobile up-take with the official launch of Australia’s first superfast 4G mobile network. read more »
Apps win for Sensis
September 15, 2011 | Posted by Leon Spencer
Sensis was the clear winner at this year’s Australian Mobile Awards, with three of its mobile device apps and services picking up wins in four separate categories. read more »
App-etite for Aussie retailers
September 8, 2011 | Posted by Leon Spencer
The Australian retail sector has been struggling against a sluggish market and a customer drain to online sales, often from web-based sellers overseas. read more »
Video lessons for Rugby World Cup 2011 app – Video Story
September 8, 2011 | Posted by Leon Spencer
With the approach of the Rugby World Cup in New Zealand, sponsors have been scrambling to make the most of their marketing dollars. Heineken, one of the Cup’s worldwide sponsors, has joined in the fray by releasing an iPhone app that enables cup goers to not only keep up with all of the Cup’s results but also track down the best pubs and social happenings during the series. read more »
Snowboard champ drops-in to launch ePrint social media campaign – Video Story
August 26, 2011 | Posted by Emma Brown
Torah Bright springboards the HP ePrint social media campaign through a video series on a You Tube Channel and shared through Twitter and Facebook. read more »
Ten-fold growth for social
August 26, 2011 | Posted by Leon Spencer
The number of direct marketing campaigns carried out in Australia incorporating social media elements increased by 1,000 per cent in only one year, according to a report by digital messaging firm, Responsys. read more »
Don’t get creepy with data
August 26, 2011 | Posted by Leon Spencer
Marketers using vast quantities of data to create email messaging that is overly personalised to individuals run the risk of becoming ‘creepy’ to consumers, according to Exact Target’s Lee Hawksley. read more »
SMS Global false claims get $85,000 penalty
August 11, 2011 | Posted by Leon Spencer
Mobile messaging provider SMS Global and its director Carl Krumins have been handed an $85,000 penalty and a corporate compliance program until 2014 for a false claim of government endorsement. read more »
Which bank plays games with customer’s property – Video story
August 4, 2011 | Posted by Emma Brown
Australian bank uses game bait to lure home buyers in. read more »
IAB rates Nielsen number one to measure online audience figure
May 26, 2011 | Posted by Emma Brown
The IAB has appointed The Nielsen Company as the sole preferred supplier for audience measurement of the $2.25 billion Australian online advertising industry. The firm was chosen to plan, buy and report on online audiences for two years. It won the tender process because of its people-based hybrid metrics, which it claims is more accurate and reliable than site-centric techniques. read more »
