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Print is the last mass media – BBDO CEO at Dscoop
August 26, 2011 | Posted by Patrick Howard
The explosion in media channels means marketers are unable to access mass marketers except through old-fashioned print distribution.
According to Chris Thomas, Chairman and CEO Asia BBDO, the sole remaining channel to a complete demographic is through the disrupt medium of print. read more »
Snowboard champ drops-in to launch ePrint social media campaign – Video Story
August 26, 2011 | Posted by Emma Brown
Torah Bright springboards the HP ePrint social media campaign through a video series on a You Tube Channel and shared through Twitter and Facebook. read more »
Follow the chatter for messaging excellence
August 26, 2011 | Posted by Leon Spencer
For effective messaging in the multi-channel digital space, marketers need to follow consumer chatter and engage where most activity takes place, says Commonwealth Bank’s Paul Rawlings. read more »
Ten-fold growth for social
August 26, 2011 | Posted by Leon Spencer
The number of direct marketing campaigns carried out in Australia incorporating social media elements increased by 1,000 per cent in only one year, according to a report by digital messaging firm, Responsys. read more »
Don’t get creepy with data
August 26, 2011 | Posted by Leon Spencer
Marketers using vast quantities of data to create email messaging that is overly personalised to individuals run the risk of becoming ‘creepy’ to consumers, according to Exact Target’s Lee Hawksley. read more »
PMP staying on message
August 19, 2011 | Posted by Leon Spencer
Message consistency through every channel is vital to making the most out multi-channel marketing, says PMP executive GM, Graham Plant. read more »
Which bank plays games with customer’s property – Video story
August 4, 2011 | Posted by Emma Brown
Australian bank uses game bait to lure home buyers in. read more »
Target the letterbox for better ROI – new Wunderman GM
July 28, 2011 | Posted by Leon Spencer
The use of data mining and analytics by marketers will lead to a more responsible and effective industry, says Wunderman Melbourne’s new general manager, Meena Kumar. read more »
Digital and Analytics-Driven Marketing in Australia – Acxiom poll
June 21, 2011 | Posted by Patrick Howard
Today’s marketer must navigate a world of increasingly fragmented and interactive media. Digital innovation has fundamentally shifted power from brands to consumers. In March 2011, Acxiom, Australia’s leading provider of data and analytically driven marketing services, launched “Have Your Say”, an online poll to examine the state of digital and ... read more »
Mail becomes mobile – US Postal Service boosts QR codes
May 26, 2011 | Posted by DIRECT
To help propel the mailing industry into the age of mobile interactivity, the U.S. Postal Service announced May 23 a promotion designed to complement the enduring ability of direct mail to target customers and deliver results for marketers. read more »
