ACMA ADMA ADMA Data Day Australia Post Awards behavioural targeting brand Catalogues Coupons customer relationship management data digital DIRECT magazine Direct mail Email Event events Facebook Google Guest blog iPad jobs Magazines media media 2010 Mobile multi channel online advertising online retail Online Trading personalisation PMP privacy regulation retail Salmat search Sensis social media spam Spam Act Tracking Transpromo Twitter video
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
Mind reading technology can boost the post – Video Story
August 19, 2011 | Posted by Emma Brown
Eye tracking technology claims to read users minds – what they’re looking for online to their emotional response from a film trailer. read more »
Automated B2B marketing on a global scale
July 7, 2011 | Posted by Cameron Boggs
Canadian-based software developer Objectif Lune acquires global operations of Printsoft to automate its business processes for B2B markets including financial services, healthcare and utilities. read more »
Salmat poaches Ten’s Spooner
June 16, 2011 | Posted by DIRECT
Direct marketing company, Salmat has pinched Ten Network’s chief digital officer, Nick Spooner to head up its newly formed digital business, Salmat Digital. read more »
IAB rates Nielsen number one to measure online audience figure
May 26, 2011 | Posted by Emma Brown
The IAB has appointed The Nielsen Company as the sole preferred supplier for audience measurement of the $2.25 billion Australian online advertising industry. The firm was chosen to plan, buy and report on online audiences for two years. It won the tender process because of its people-based hybrid metrics, which it claims is more accurate and reliable than site-centric techniques. read more »
Parenting blog ranks number one
May 26, 2011 | Posted by Emma Brown
Parenting blog, Planning with Kids, is ranked number one by blog network Nuffnang due to audience reach and influence. The blog by Nicole Avery, is about how to make family life more harmonious.
Last month the three year old site received 67,000 unique visitors and expects to reach 75,000 in May. ...
read more »
Like profiling serial killers – ADMA Data Day
May 19, 2011 | Posted by Emma Brown
A new generation of marketers is discovering the importance of data to direct marketing. At Wednesday’s Sydney event, the harbourside Luna Park venue filled with marketers who crammed in under the clown face for standing room only. read more »
dgm aquires new clients as online marketing expenditure soars
May 12, 2011 | Posted by DIRECT
Online marketing agency dgm acquires three new clients, as online advertising hits record expenditure levels. read more »
Taking care of the golden goose – Rob Edwards DIRECT Magazine
May 12, 2011 | Posted by DIRECT
Swift and sound self-regulation … is the only way to avoid killing the goose that laid the golden egg. CEO of ADMA, Rob Edwards, talks about the association’s role in actively addressing a burgeoning crisis of confidence via a self-regulatory guideline and consumer information and preference website. read more »
What’s on – 12 May
May 12, 2011 | Posted by DIRECT
There’s plenty going on in the DM industry, including ADMA Data Day, Digital Marketing & Media Summit and the Online Retail Roadshow. read more »
ADMA hosts Privacy Week event in Sydney
May 5, 2011 | Posted by Emma Brown
Rob Edwards, ADMA, CEO told the ADMA Privacy Awareness Week event in Sydney on Wednesday night that privacy has shifted from the ‘leave me alone’ 90s generation to the current ‘engage with me’ generation. He warned users that they need to be aware of what they share when they engage online. read more »
