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PMP sets its sights on digital
October 12, 2011 | Posted by Leon Spencer
In a move that brings marketing provider PMP one step closer to its goal of expanding its digital channel services, the company has appointed Dr Anna Cicognani as its executive general manager of marketing services. read more »
Salmat leverages its $100m investment into digital – Patrick Howard
September 29, 2011 | Posted by Patrick Howard
On Monday night Salmat launched a new digital division at The Mint, Macquarie Street, Sydney, introducing Nick Spooner as its CEO. read more »
Old technology for new – Salmat Digital launch
September 8, 2011 | Posted by Leon Spencer
Multi-channel marketing communications group, Salmat, has announced it will officially launch its digital division on 26 September. read more »
Facebook app delivers free birthday flowers – Video Story
September 1, 2011 | Posted by Emma Brown
A Facebook app idea to transform virtual flowers into a real bouquet birthday gift is showcased on the social network’s studio site. read more »
Snowboard champ drops-in to launch ePrint social media campaign – Video Story
August 26, 2011 | Posted by Emma Brown
Torah Bright springboards the HP ePrint social media campaign through a video series on a You Tube Channel and shared through Twitter and Facebook. read more »
Ten-fold growth for social
August 26, 2011 | Posted by Leon Spencer
The number of direct marketing campaigns carried out in Australia incorporating social media elements increased by 1,000 per cent in only one year, according to a report by digital messaging firm, Responsys. read more »
Don’t get creepy with data
August 26, 2011 | Posted by Leon Spencer
Marketers using vast quantities of data to create email messaging that is overly personalised to individuals run the risk of becoming ‘creepy’ to consumers, according to Exact Target’s Lee Hawksley. read more »
Data mining at ADMA Forum
August 11, 2011 | Posted by Leon Spencer
Diminishing marketing budgets are to blame for the rise of ROI and the industry’s shift to a reliance on digital and data analytics, according to ADMA events GM, Matthew Dean. read more »
Better reviews with help from Yelp
August 11, 2011 | Posted by Leon Spencer
The proliferation of online forum space and social media sites has provided consumers with an exhaustive supply of user-generated review networks where prospective buyers can find reviews about almost anything. read more »
Which bank plays games with customer’s property – Video story
August 4, 2011 | Posted by Emma Brown
Australian bank uses game bait to lure home buyers in. read more »
