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Facebook app delivers free birthday flowers – Video Story
September 1, 2011 | Posted by Emma Brown
A Facebook app idea to transform virtual flowers into a real bouquet birthday gift is showcased on the social network’s studio site. read more »
Cannes Grand Prix winner: The Wilderness Downtown – Video story
July 14, 2011 | Posted by Emma Brown
The Google Streetview of the road the viewer grew up in and a letter to their younger self features in the 2011 Cannes Cyber Lions Grand Prix prize winner – The Wilderness Downtown. read more »
True Blood gets personal – Video story
June 30, 2011 | Posted by DIRECT
Would you love to appear in your favourite TV show? US network, HBO launches Immortalize Yourself, for fans to get an added bite of True Blood. read more »
Playing games with animal charity
May 19, 2011 | Posted by Emma Brown
The RSPCA Rescue Shelter, a FarmVille-esque social game, soft launches this week in an attempt to build awareness, raise funds and reach a new gaming audience for the animal charity. read more »
Mind the gap between customer expectations and delivery
May 12, 2011 | Posted by Emma Brown
The gap between what companies deliver and what customers expect is usually vast. In this digital multi-channel world the challenge for marketers is to how to bridge the gap by using data effectively. read more »
Direct marketing master class from David Mastervich
May 5, 2011 | Posted by DIRECT
Consumers receive almost 3000 messages a day, pay attention to 52 and remember 4. How do you become part of the 4? read more »
LinkedIn celebrates 2,000,000 Australian members with champagne for media
April 14, 2011 | Posted by Patrick Howard
Australia is two per cent of worldwide membership, which is growing at one million new members a week or roughly one professional joining every second. read more »
Movers, shakers and what’s on – March 24
March 24, 2011 | Posted by DIRECT
There’s plenty going on in the DM industry, including the Schmart Marketing Conference, The Internet Show and much more. read more »
Gerry Harvey doesn’t stop here any more – ad:tech
March 10, 2011 | Posted by Patrick Howard
Jeremy Glass is a fervent believer in the benefits of behavioural marketing, which he maintains is as much of an art as a science. read more »
Australian broadcasters missing the target – ad:tech keynote
March 10, 2011 | Posted by Emma Brown
“Imagine your local bakery advertising to you via your TV that they’ve just baked some pastries. You click the ‘red button’ and they deliver the food down the street to your door. It seems far fetched, but addressable advertising could bring this kind of personalisation and immediacy to market.” read more »
