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Direct marketing master class from David Mastervich
May 5, 2011 | Posted by DIRECT
Consumers receive almost 3000 messages a day, pay attention to 52 and remember 4. How do you become part of the 4? read more »
4 reasons to use PURLs
April 27, 2011 | Posted by DIRECT
So, what kinds of marketers are PURLs best suited for? Here are four contrasting examples of how marketers have used PURL campaigns to drive action. read more »
