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Social explosion to wipe out nuclear weapons
November 2, 2011 | Posted by Leon Spencer
A ‘social media explosion’ will be used to help Australian Red Cross convince the public to support a convention to ban the use of nuclear weapons. read more »
Social coupon provider invades group buy territory
October 6, 2011 | Posted by Leon Spencer
Group buying websites will be actively guarding their territory as US-based Facebook page facilitator and social coupon provider, thruSocial, launches in the local marketplace this week. read more »
Facebook broadens reach for marketers
October 5, 2011 | Posted by Leon Spencer
Facebook has launched four new features on its upgraded Page Insights tool that will make it easier for marketers to monitor and quantify social media messaging impact and value. read more »
Facebook app delivers free birthday flowers – Video Story
September 1, 2011 | Posted by Emma Brown
A Facebook app idea to transform virtual flowers into a real bouquet birthday gift is showcased on the social network’s studio site. read more »
Making sense of billions of social media conversations
September 1, 2011 | Posted by Leon Spencer
The massive body of social media chatter across blogs, forums, social networks and message boards almost defies analysis. Now market research giant Nielsen and business consultancy group McKinsey, have launched NM Incite to deliver what they term social media intelligence. read more »
Can brands create a social media wildfire? – Marketing Week, Adelaide
September 1, 2011 | Posted by Leon Spencer
Mass social movements in Egypt and the UK, among others, have highlighted how effectively social media can be used to get a message out to large numbers of people in short time frames. read more »
Never mind the ROI, feel the social media, Marketing Week Adelaide
September 1, 2011 | Posted by Leon Spencer
Ever since Facebook became the holy grail of online marketing, businesses have been asking themselves how to best measure the true value of social activity. The challenge of pinning down accurate ROI figures from social media campaigns has called into question whether there is any real value for brands. read more »
Snowboard champ drops-in to launch ePrint social media campaign – Video Story
August 26, 2011 | Posted by Emma Brown
Torah Bright springboards the HP ePrint social media campaign through a video series on a You Tube Channel and shared through Twitter and Facebook. read more »
Follow the chatter for messaging excellence
August 26, 2011 | Posted by Leon Spencer
For effective messaging in the multi-channel digital space, marketers need to follow consumer chatter and engage where most activity takes place, says Commonwealth Bank’s Paul Rawlings. read more »
Don’t get creepy with data
August 26, 2011 | Posted by Leon Spencer
Marketers using vast quantities of data to create email messaging that is overly personalised to individuals run the risk of becoming ‘creepy’ to consumers, according to Exact Target’s Lee Hawksley. read more »
