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Follow the chatter for messaging excellence
August 26, 2011 | Posted by Leon Spencer
For effective messaging in the multi-channel digital space, marketers need to follow consumer chatter and engage where most activity takes place, says Commonwealth Bank’s Paul Rawlings. read more »
Don’t get creepy with data
August 26, 2011 | Posted by Leon Spencer
Marketers using vast quantities of data to create email messaging that is overly personalised to individuals run the risk of becoming ‘creepy’ to consumers, according to Exact Target’s Lee Hawksley. read more »
Cookies set to crumble with new privacy law
June 2, 2011 | Posted by Patrick Howard
Regulations relating to the text-based ID cookies, which are automatically downloaded to a user’s computer, came into effect last month. read more »
Identify a sure thing from a sleeping dog at Data Day
May 12, 2011 | Posted by Emma Brown
Tricks of the data trade, such as identifying the coveted Persuadables type of customers from the best left alone, Sleeping Dogs, is being explored at the ADMA Data Days and at the Pitney Bowes breakfast seminar next week. read more »
Visa consumer targeting under the privacy microscope
May 5, 2011 | Posted by Emma Brown
US credit card company Visa is sharing the power of its global network with marketers to target consumers. The controversial program plans to send clients offers based on their purchasing history. read more »
Customers need a reason to scan QR Codes
April 28, 2011 | Posted by DIRECT
QR codes are touted as the bridge from traditional marketing to digital and as an effective way to engage and interact with customers. read more »
Sensis makes sense by switching to digital
March 31, 2011 | Posted by Emma Brown
Sensis is shifting from print to digital with a host of online offerings to advertisers announced this week by Bruce Akhurst, Sensis CEO. read more »
Movers, shakers and what’s on – March 24
March 24, 2011 | Posted by DIRECT
There’s plenty going on in the DM industry, including the Schmart Marketing Conference, The Internet Show and much more. read more »
MyCareer trumps Seek with behavioural targeting ads
March 24, 2011 | Posted by Emma Brown
Online jobs website MyCareer launches behavioural targeting job ads across Fairfax Media network aiming to lure passive candidates. read more »
Industry makes first move to self-regulate
March 23, 2011 | Posted by Emma Brown
The online advertising industry moves to self regulate in an unprecedented collaboration to launch correct online standards for the tracking and serving of behaviourially-targeted ads. read more »
