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Like profiling serial killers – ADMA Data Day
May 19, 2011 | Posted by Emma Brown
A new generation of marketers is discovering the importance of data to direct marketing. At Wednesday’s Sydney event, the harbourside Luna Park venue filled with marketers who crammed in under the clown face for standing room only. read more »
Taking care of the golden goose – Rob Edwards DIRECT Magazine
May 12, 2011 | Posted by DIRECT
Swift and sound self-regulation … is the only way to avoid killing the goose that laid the golden egg. CEO of ADMA, Rob Edwards, talks about the association’s role in actively addressing a burgeoning crisis of confidence via a self-regulatory guideline and consumer information and preference website. read more »
Customers need a reason to scan QR Codes
April 28, 2011 | Posted by DIRECT
QR codes are touted as the bridge from traditional marketing to digital and as an effective way to engage and interact with customers. read more »
Online figures are fudged in a sea of misrepresentations and misunderstandings – Graham Plant blog
March 31, 2011 | Posted by DIRECT
There are a raft of misrepresentations and misunderstandings in the measurement of customer participation on a website. read more »
MyCareer trumps Seek with behavioural targeting ads
March 24, 2011 | Posted by Emma Brown
Online jobs website MyCareer launches behavioural targeting job ads across Fairfax Media network aiming to lure passive candidates. read more »
Industry makes first move to self-regulate
March 23, 2011 | Posted by Emma Brown
The online advertising industry moves to self regulate in an unprecedented collaboration to launch correct online standards for the tracking and serving of behaviourially-targeted ads. read more »
CoTweet launches mobile apps to keep customers sweet
March 17, 2011 | Posted by Emma Brown
Interactive marketing provider ExactTarget launches new mobile apps to drive customer relationship management in real time. read more »
Talk and listen to woo the customer – ad:tech
March 10, 2011 | Posted by Emma Brown
To start a relationship at first ask permission, tell a little bit of about yourself and learn more about each other as the relationship develops. read more »
Gerry Harvey doesn’t stop here any more – ad:tech
March 10, 2011 | Posted by Patrick Howard
Jeremy Glass is a fervent believer in the benefits of behavioural marketing, which he maintains is as much of an art as a science. read more »
Did social media kill off privacy?
March 3, 2011 | Posted by Emma Brown
“I think social media are the most responsible for the virtual disappearance of the issue known as privacy.” read more »
