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Telco prospects life-cycle value – treats its customers like gold
July 28, 2011 | Posted by Leon Spencer
The use of web-enabled mobile devices by consumers to communicate with businesses had far exceeded expectations. read more »
Computershare kicks a goal for customer relations
May 12, 2011 | Posted by Emma Brown
Branding utility proposals with football club colours is the stuff of direct marketing dreams. Creating and maintaining a relationship based on a customers’ sporting orientation is an aspiration in aquisition marketing. read more »
We need to be nimble and quick on our feet in today’s technological age – Keith Hunter SEMA CEO
March 31, 2011 | Posted by Emma Brown
The challenge in the digital world is to be light on your feet, be ready to adapt and keep up to date with an array of new technological services and ways of communicating – Keith Hunter new SEMA CEO. read more »
Banks need more insight into customer concerns
February 24, 2011 | Posted by Patrick Howard
51% of Australian bank marketers are being asked to develop more effective retention marketing campaigns, while only15% feel they have sufficient insight into customer profitability. read more »
Transpromo to get a boost from new technology
January 20, 2011 | Posted by Emma Brown
The take up of transpromo could increase in 2011 with the launch of Fuji Xerox GMC PrintNet, allowing color marketing messages to be produced cheaper, faster and more personalized. read more »
Paper vs pixels which is greener?
December 16, 2010 | Posted by Emma Brown
Electronic messages in some scenarios are not environmentally friendly or less so than paper. read more »
Computershares with InfoPrint to make transpromo a reality
December 15, 2010 | Posted by Emma Brown
The alliance between Computershare and precision marketing solutions provider InfoPrint has seen the first InfoPrint 5000 high speed continuous colour printing platform in Australia, in production and producing volume. read more »
Drop in direct mail doesn’t worry Salmat
November 25, 2010 | Posted by Emma Brown
At the company’s annual general meeting this week, it reported substantial lower bulk mail volumes, impacted by customers reducing the frequency of statements. read more »
Integrated Mailing Services kicks a goal at international PIXI awards
November 18, 2010 | Posted by Mitchell Jordan
A transpromo piece for St Kilda Football Club earned Melbourne-based Integrated Mailing Services first place at this year’s PIXI awards. read more »
Transpromo is alive and well … even in Australia: Pat McGrew
November 11, 2010 | Posted by DIRECT
Data-driven communication evangelist, Pat McGrew of Kodak business-to-business solutions, begs to differ over suggestions in last week’s Direct that the transpromo uptake has been slow to catch on in Australia. read more »
