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Spicers Paper goes Xtreme – video story

October 27, 2011 | Posted by Leon Spencer

In a bid to create printing industry cut-through and reconnect with designers, Spicers Paper has launched a marketing campaign designed to beef up the design industry’s public image. read more »

YouTube launches into outer space – video story

October 13, 2011 | Posted by Leon Spencer

YouTube has released a video promoting its joint venture with computer manufacturer Lenovo that will see space-borne experiment footage streamed on the video sharing website. read more »

Do you want to be the fifth Wiggle? – video story

September 22, 2011 | Posted by Leon Spencer

As part of the marketing campaign to promote their current Australian tour, The Wiggles have launched a video-based competition inviting people to become the ‘fifth Wiggle’ for individual performances during the tour.
The competition was launched on 30 August with a You Tube video of The Wiggles inviting parents to submit ... read more »

September 11 commemorative advertisements walk a fine line – video story

September 15, 2011 | Posted by Leon Spencer

US insurance giant State Farm has triggered polarised responses to a video advertisement that it released last week to commemorate the tenth anniversary of New York’s September 11 attacks and, more specifically, as a tribute to the firefighters who served in the aftermath read more »

Facebook app delivers free birthday flowers – Video Story

September 1, 2011 | Posted by Emma Brown

A Facebook app idea to transform virtual flowers into a real bouquet birthday gift is showcased on the social network’s studio site. read more »

Snowboard champ drops-in to launch ePrint social media campaign – Video Story

August 26, 2011 | Posted by Emma Brown

Torah Bright springboards the HP ePrint social media campaign through a video series on a You Tube Channel and shared through Twitter and Facebook. read more »

Mind reading technology can boost the post – Video Story

August 19, 2011 | Posted by Emma Brown

Eye tracking technology claims to read users minds – what they’re looking for online to their emotional response from a film trailer. read more »

Which bank plays games with customer’s property – Video story

August 4, 2011 | Posted by Emma Brown

Australian bank uses game bait to lure home buyers in. read more »

Forget cash pay with a Tweet – Video Story

July 28, 2011 | Posted by Emma Brown

Increase your company’s profits by giving away products for free. The authors of Oh My God What Happened launched their book by pioneering the world’s first social payment system. read more »

Cannes Grand Prix winner: The Wilderness Downtown – Video story

July 14, 2011 | Posted by Emma Brown

The Google Streetview of the road the viewer grew up in and a letter to their younger self features in the 2011 Cannes Cyber Lions Grand Prix prize winner – The Wilderness Downtown. read more »