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So what? Why do you want to know? – ADMA Data Day
May 19, 2011 | Posted by Emma Brown
Gathering data merely for the sake of it is a sure way to be swamped. At a time when it is becoming easier to track and record activities, it is important to ask, what’s the point of it all? read more »
Analyse this – DIRECT Magazine
December 15, 2010 | Posted by DIRECT
Good quality data is key to consumer insight, yet as Christine Christian discovers, many companies are neglecting this area. read more »
Call centre prompts keep it real
December 9, 2010 | Posted by DIRECT
To ensure relevancy and promote the best-next-offer, up or cross sell in any inbound customer interaction Portrait Software, general manager, Asia Pacific, Christopher Lowther sings the praises of Interaction Optimizer. read more »
More to media tracking than final click – ADMA survey
October 13, 2010 | Posted by Emma Brown
Analytics and Data Council warns marketers not to ignore the banner ads or the paid searches that take buyers to the point of sale. read more »
WebJourney fills the gap between click and bounce
April 7, 2010 | Posted by Heather Murphy
A new web analytics product from Alterian gives marketers a unique insight into a stage of the customer life cycle that was previously hidden from view. read more »
