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It’s time to talk – Sharon Williams DIRECT Magazine
May 26, 2011 | Posted by DIRECT
In a fast paced multi-channel world are we so lost in the methods that we have forgotten how to effectively communicate and build relationships? Sharon Williams offers tips on how to bring back good old-fashioned service. read more »
Re-thinking direct as an analogue concept in a digital world – DIRECT magazine
May 18, 2011 | Posted by DIRECT
In a rapidly changing digital world, the internet creates opportunities and provides threats to the concept of direct. Roger James examines where direct marketing stands. read more »
Mind the discount gap – Chris Garner DIRECT Magazine
May 5, 2011 | Posted by DIRECT
The promises of upward traffic, soon to be loyal customers and record coupon sales are luring retailers into the exploding group buying site space. Chris Garner warns of the pitfalls, loss of control and hidden costs associated with discounts and shares his tips on how to make coupons pay. read more »
Doctors display serious game syndrome
April 20, 2011 | Posted by Emma Brown
Who is Australia’s smartest GP? And who has the most time to spare to play an online game? read more »
Creating ties that bind with customers – DIRECT Magazine
February 23, 2011 | Posted by DIRECT
Companies across the world are finding themselves data rich, yet insight poor. Peter Monk discusses how to navigate this influx of information. read more »
QR codes to follow US as next big thing
February 10, 2011 | Posted by Emma Brown
Sparking interest to watch a movie trailer, an exercise video, a real time financial market report or investigate food ingredients online is one of the many calls to action by QR codes that is predicted to take off in 2011 and beyond. read more »
